Portfolio | Goat Branding

Welcome to our portfolio, where you get the inside scoop on some of our recent work! Feel free to contact us if you have any questions about our project or if you're ready to get started on your own!

Our Portfolio

To begin, we examined Sleep Bébé Sleep's approach, values, pricing, personality, and target audience. This helped us determine that our focus was millennial women who prioritize their health and career and have a flexible budget to invest in Sleep Bébé Sleep's services.

To appeal to this demographic, we utilized messaging that speaks to their current challenges and shows them how their lives can improve after working with Sleep Bébé Sleep. The founder noted that while many products exist for babies, there are few support services available to mothers after the baby is born. This influenced the development of the visual identity. We aimed to make the visuals feel like they were for mothers rather than babies, as many competitors do. The visuals were inspired by high-end fashion and health brands that appeal to a similar audience, giving mothers the sense that they are treating themselves by using Sleep Bébé Sleep's services. The colour palette and textures were chosen to infuse the visuals with a sense of softness and calmness that aligns with the baby industry.

Sleep Bébé Sleep

Sonya helps parents go from exhausted, defeated, and feeling like they’ll never sleep again, to confident, free, and blissfully rested.

Now, two years in business, Sleep Bébé Sleep has helped over 100 families get the sleep they deserve, launched a podcast with her co-host Nathalie Vienneau with over 1000 downloads, has many partnerships with other businesses in the same industry and has a growing social media presence on Instagram with the help of a digital marketing strategy in-line with the rest of her brand.

If you would like to work with Sleep Bébé Sleep, contact them at:

https://sleepbebesleep.com/

Housing NB needed a bilingual logo. However, since a full logo with a lot of text would be too complex, we opted for a simpler minimal design that focuses on the text with a small icon. To accommodate longer business names, we also created a favicon version of the logo, which is a condensed representation. We chose to incorporate the visual of a door to symbolize home, the opening of opportunities, and the creation of solutions for individuals in need in our province.

For the favicon, we designed an anagram that resembles the shape of a house. The letter "H" has an incline to represent one side of the roof, while the right end of the letter "N" forms the chimney. We adjusted the province's dark and saturated colour palette to create a brighter colour scheme that still maintains some resemblance to the original colours.

Housing NB

Housing NB is a non-profit organization that was established with the primary objective of addressing and resolving various housing challenges and concerns in the province of New Brunswick. With a dedicated team of professionals, Housing NB strives to identify innovative and effective solutions to improve the overall housing situation in the region.

We began by conducting an in-depth analysis of Judith's brand strategy, aiming to truly understand her unique qualities, goals, background, strengths, and challenges. This analysis revealed that Judith possesses a deep understanding of families who relocate from rural French towns to pursue their career and lifestyle aspirations in the Greater Moncton Area. This makes her an ideal person to assist individuals in finding new homes and facilitating their transition into this new chapter of their lives.

To complement her strategy, we designed a typography-based logo that goes beyond a simple typeface. We incorporated the connection-building aspect of Judith's work by linking the letters "J" and "C" together. Additionally, we included a keyhole symbol within the letter "O" to represent the unlocking of a new lifestyle with Judith's guidance.

Judith Cormier

Judith is a bilingual real estate agent who specializes in Greater Moncton, NB realty. Her goal is to support and inspire francophone families to transition from their current homes to their ideal lifestyles in the Greater Moncton area. She aims to build connections and link her clients to local businesses and communities that will help them thrive in their new homes.

More Work Examples

Once the brand is created, you can enjoy the process of building and witnessing its growth. Here are some examples of the work we have done for established brands. We provide a variety of services, including web design, packaging, illustration, social media posts, marketing materials, and more, to assist businesses in their journey.

Web design, Moncton designer, goat branding

Packaging Design, Moncton, Graphic design, New Brunswick,

Graphic Design, Packaging, New Brunswick, Moncton, Beer

Website Design, graphic design, Moncton, non-for-profit, goat branding

Social media post design, New Brunswick, graphic design, non-for-profit

Poster design, graphic design, Moncton, product

Our Portfolio

Sleep Bébé Sleep

Housing NB

Judith Cormier

More Work Examples

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